As we approach the closing of another year, and to think about beginning 2016, I'm still surprised by the number of teachers and schools that do not use social media. The consistent rhetoric of how poorly schools are preparing our students, many people truly believe nothing great is going on in our schools. If we do not do anything to change that perception, well that is our fault as educators and educational leaders. I am aware some districts have forbidden the use of social media, but it seems as if that number is consistently declining. That is a great sign.
Eric Lowe (principal at Beaver Local Middle School) and I have presented at numerous conferences about how our two schools have used social media to build strong relationships with our students, families, and our communities. The majority of the people who come up to talk to us afterwards are ready to take the leap into the world of social media, but do not really know where to begin.
After reflecting on these conversations, we decided to expand our presentation into a book, Your School Rocks...So Tell People. We wanted to create a resource that would guide the novice as well as the expert in social media with regards to how to leverage the various platforms as an educator. With the help of Dave and Shelley Burgess and their small educational publishing company Dave Burgess Consulting, I am pleased to announce that this resource will be available to help guide you and your school as you begin to examine how you can use social media to promote the positives that are happening on your campus. As always, feel free to connect with the two of us on Twitter, and if you purchase the book, we'd love to hear what you think.
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